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Risk-based pricing tools for global agencies and B-Corps built around the Capital Asset Pricing Model (CAPM) adapted from financial economics. Main App · Small agency and freelancer version
CAPM has its haters in finance, including Warren Buffett and Charlie Munger — and for good reasons. We’re not using it to help you diversity your portfolio or price a possible acquisition. It works well for anyone bidding on projects where a price is needed before planning can be done. Connect risk to costs and deal pricing in a disciplined way you can learn from over time.
This repository ships two related apps: the fuller Decision Cards model and Project Risk Check, a simpler model for small agencies and freelancers. Together they translate systematic risk, engagement risk, and pricing discipline into something a working agency can actually use.
Visualize how baseline, market, and risk-adjusted pricing move apart as project and delivery risk increase.
Press Escape to close this dialog and return to the previous control.
